Tom Mass

Fan girls do exist in the alcohol world.

This and Danielle and Lea taking a selfie with Tom Maas, creator of RumChata, at the NCB Show in Vegas. Tom was getting ready to give his keynote speech, and what an amazing story it is. Everyone should take the time to to read it, it will give you an idea of how much work goes into a launching a successful brand.

Rumchata is one of our ABSOLUTE favorite products. We love making shots with it and always recommend all of our clients have it for their private parties.

RumChata has taken the US market for cream liquors by storm, and is not only known as an alcoholic mixture, but it can be used in many other kinds of recipes.

“It’s rare that a brand comes along that is a real game changer,” says Paul Louis, director of Radius, a trend tracker owned by International Wine & Spirit Research. “RumChata has done that. It’s almost created a new segment.”

Be on the look out for their recipe book with ingenious ways to use RumChata.

#rumchata #tommaas #keynote #cream #liquor